Book Review 17# I miss my pencil
Have you ever wonder why some of the very simple-looking product has become so successful commercially? Is it becuase countless hours of designing process and hundred of prototypes? or is it simply becuase it’s connectivity with majority of people or at least a certain target group. I believe the latter is more sound in today’s commercial landscape
How do we define “connectivity”?
From Charles Eames’s 1956 classic lounge chair, a sleek design Porsche 911 to to a bold design of I-phone. It’s not just a product, it’s evolve to become an icon. In some cases, perhaps an evidence of the human civilization.
These are not happen by chance, but by a lengthy process of thinking, imagining and observing the touch of human nature.
I would refer this to a design philosophy that connected to human spirit. As one part of Kotler’s marketing 3.0 said referring to the design that captures the deepest desire of human nature (If you want go through this in detail I recommend Floyd’s work). Is a Porches 911 figure resembles a curve of female body to you?
Most of us are able to distinguish a well-designed product from the crowd. However, what’s more important and more interesting than that is how that particular product has been developed.
Certainly, most of us call tell a beautiful car from an ugly ones but if someone tell us to draw the most beautiful car that never existed before, we are doomed. Forget about drawing, we probably can’t describe it in words. Not to mention that it probably can’t be built given the engineering constraints. Here is where the design process comes in, it’s what this book is for.
This book give us a detail processes of finding the right recipe to deliver a good design product or a concept of a product. It’s more like a building block with examples of how both of our authors came up with their designing process. It’s also give us constraints in what can or can’t be done in certain type of material.
Let this book serves you as a guideline. Apart from that, let your imagination run free. There are no limits to potential of human brain.
Another reason I like about this book is that it structured to be like an exchanged conversation which I found it pleasant to read.
Human have connected emotion with objects since the beginning of time. A well-designed object has a way of getting in touch with human spirit.
I hope you find it interesting
8/10
Cheers
Tab
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